Grinding It Out: The Making of McDonald’s [Ray Kroc] on *FREE* shipping on qualifying offers. Few entrepreneurs can claim to have actually. Editorial Reviews. Review. “Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac’d it.” –Tom Robbins, Esquire magazine “A marvelous. The Making of McDonald’s – That fateful day in Ray Kroc, a Mixmaster salesman paid a visit to San Bernardino, California hamburger.
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This book surpassed my expectations on almost every front. He will allow his subordinates an honest mistake once in a while, but he will never condone or forgive dishonesty p. His revolutions in food gdinding automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
An inspiration to those who are finding it hard to A paean to self. Sep 05, Max rated it liked it. When Ray Kroc wrote korc book back inhe was optimistic about the growth of McDonald’s’ breakfast.
If you doubt his ability you shouldn’t have hired him in the first place. The complication with this partnership was that Earl Prince’s multimixer was contracted to the Paper Cup company Kroc worked for. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you.
Grinding It Out: The Making of McDonald’s by Ray Kroc
Follow Us on Facebook. We koc twenty-year leases on all the property. I can see why they’d be inspiring, but they seem rather typical and unsurprising.
Return to Book Page. Maybe the great value of this book is that it’s a reminder that it’s too easy and too simplistic to see McDonald’s as either gfinding or “bad” for Americans. They had no printed menu because there were just three entrees.: Trivia About Grinding It Out: Because for better or worse, Ray Kroc created a global institution.
Grinding It Out: The Making of McDonald’s
There are tones of loneliness in this book and his most frequent companion is work, which is his true love. Great book – couldn’t put it down. I kind of wish I had been around when having a McDonalds open in your town was an exciting prospect although I imagine oit is sort of like what I experienced when a Container Store opened 2 miles from me recently.
Together with our national advertising and continuing supervisory assistance it forms an invaluable support system. Ray Kroc was a journeyman of sales moving from one product to another. He becomes fascinated with their restaurant “Systems” and sees an opportunity to package their restaurant as a franchise, intending to exclusively supply each new restaurant with multimixer machines When Kroc had signed a contract with the McDonald’s brothers he was 52 years old, had diabetes, incipient arthritis, and had lost his gall bladder and most of his thyroid gland.
He was always very honest and prided himself in providing a tool to business owners that would improve their business and increase their customer and cash flow.
But you have to take risks, and in some cases you must go for broke. Krooc philosophy of not accepting even the idea of giving up, I think, became the cornerstone of his success, which has impacted millions of people worldwide.
Grinding It Out Summary & Study Guide
We recognize that it would be unwieldy and counterproductive for the corporation to own more than about thirty percent of all stores. He doesn’t donate to colleges because he believes they are not educating people properly. When you do that it will be easy to sell” p.
Kroc was relentless, created a decentralized command structure, and paid attention to the details. I am very impress Glad a read this. If I ever noticed my prospect starting to fidget, glancing at his watch or looking out the window or shuffling the papers on his desk, I would stop talking right then and ask for his order.
Grinding It Out Summary & Study Guide
You’ll never forget Ray Kroc. He was stern, overbearing, and I found his puffed-up style off-putting.
I hesitated about calling McD a ‘restaurant’ His insistence on cleanliness was a constant theme throughout the decades when he dictated what the McD chain had to do to comply with his corporate rules. I liked his ideas on education. My wish is to open a McDonalds franchise in the coming rxy. Jan 30, Jason Navallo rated it it was amazing. Achievement must e made against the possibility of failure, against the risk of defeat.