Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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He named his shampoo as Chik after his father-Chinni Krishan. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.

Ranganathan started this company in Beginning was very challenging and it took him three years to get his first bank loan of Rs25, which he later upgraded slowly to Rs 15 lakh.

We sell close to 5, tonne cade pickles per annum. CK, my father’s initials. It is not intended to illustrate either effective or ineffective handling of a management situation. Ranga saw small enterprises selling single use packet pickle which was packed in unhygienic polythene packs with high level of microbial contamination.

However, Ranganathan found the family business environment stifling. I feel each of us has to give something back to the society. Cavinkxre started Chik India as a small partnership firm.

Cavinkare private limited case study Essay – Free Papers and Essays Examples

Food is a huge market: For delivery in electronic format: My November Vellvette Box. Ranga introduced Spinz at Rs10 a pack. Sensing an opportunity here Mr. The 11 companies which are covered in this book: I did not have any. He targeted rural and small town customers who used soaps to wash their hair. Ranga who has a background in chemistry got involved with his team for reformulation and finally managed to bring out 50 paise shampoo sachet.


He had a very good relationships with his suppliers despite of the fact that finances were tight for him and a pressure of paying suppliers on time. He left his family business, Velvette in and started his own Beauty Cosmetics Domain which he named CavinKare later on with a capital of Rs 15, yes you got it right he just had Rs when he started CavinKare: Learn how your comment data is processed.

Cavinkare private limited case study

By research he found out cavinkxre these people use natural products like Reetha, Shikakai etc. A 50 ml shampoo bottle costs twice as much as the sachet of same volume. He launched Meera shampoo with different combinations in different states.

He felt liquid can be packed in sachets as well. To establish his marketing network he decided to invite people with no marketing experience in Cavinkkare products as being new to FMCG they would be working on his norms and more than experience the passion was required in this field.

In AP he launched Meera with Reetha and in Tamil Nadu he launched it with Shikakai, in Kerala he launched Meera with Hibiscus and in Karnataka he launched a low-cost version called Karthika with a mixture of herbs that are preferred by the people there.


I was so impressed by this book specially with the caee study of CavinKare which I would like to share with you guys today. Ranganathan, Managing Director, CavinKare. My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business. We have executed innovative ideas as well. C K Ranganathan, chairman and managing director of CavinKare.

We showed them how to use it. By a deeper study he found out that each state in India seemed to use natural products that were unique to it. As I was poor in academics, he wanted me to either do agriculture or start a business.

The inspiring success story of CavinKare

The rural people preferred soap to shampoo. Ranga developed a very good relation with his distributors by recognizing their efforts through public functions and press coverages. Karthika retails at Re1 while Meera at Rs2. CavinKare in Fairness Cream Market: I bought a shampoo-packing machine for Rs 3, Unlike others, this company pays income tax! After a while of hard work CavinKare emerged with a cute 2ml glass vial called Dabon.

CavinKare – The Small ‘Big’ Company

Basicall Iwant to cover the whole book here: I was the odd one out. The usage was very low despite being aware of shampoo market because of the price constraints.

While my siblings studied in English medium schools, I was put in a Tamil medium school. But that was not enough for Mr.

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